Bronny James, the son of Lakers All-Star LeBron James, has yet to play a game in college, but his NIL deals are already paying huge profits. That number will likely climb even higher once he announces where he’ll play next.
Per On3.com, James already has NIL deals worth nearly $7.2 million.
Bronny James holds the highest On3 NIL Valuation in the country at $7.2M projected annually📈https://t.co/FzlWIwyNDt pic.twitter.com/ttQnbZkjwl
— On3 (@On3sports) March 29, 2023
James has NIL deals with Beats by Dre, Nike, and PSD Underwear. It should be noted that his dad also has deals with Beats by Dre and Nike. It is rather remarkable that a player who has yet to graduate high school is already making record profits. It literally pays to be the son of one of the greatest players of all time.
James is currently a four-star recruit on most of the big boards. On3 has him listed as a five-star recruit and the No. 9 player overall. He competed in the McDonald’s All-American game and scored 15 points in just less than 20 minutes, all on 3-pointers.
He has yet to announce his college choice but his official list is believed to be down to Ohio State, USC and Oregon. All three potential landing spots have a direct connection given their locations and affiliations with Nike. One thing is for sure, James is set up well financially no matter where he decides to commit.
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