Staples Center, the celebrated venue known as a hotspot for Los Angeles sports and entertainment, is officially changing its name to ‘Crypto.com Arena’ according to The Athletic / Stadium’s Shams Charania.
The official name change will take place on Dec. 25.
Per the breaking news, the venue’s name change is “believed to be the largest U.S. venue naming rights deal to date.”
The Los Angeles Times report included a comment from Crypto.com CEO, Kris Marszalek, on the new partnership with Staples Center owner AEG. “In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream,” he said. “This is just such a brilliant move from the guys at AEG, because the next decade belongs to crypto… And this positions L.A. and this particular venue right at the center of it.”
The NBA’s Los Angeles Lakers and Clippers both host home games at Staples — while the WNBA’s Sparks and NHL’s Kings also schedule their home contests at the arena.
Construction on Staples first began March 31, 1997, and was completed on October 17, 1999.
Staples Center – the iconic home of the Los Angeles Lakers and Clippers among others since 1999 – will have a new name beginning Dec. 25: https://t.co/lur8Hbuv0r Arena. It’s believed to be the largest U.S. venue naming rights deal to date.
— Shams Charania (@ShamsCharania) November 17, 2021
The Lakers will host their first home game at Crypto.com Arena against the Brooklyn Nets on Dec. 25, while the Clippers return to their newly-titled home the following day (Dec. 26) to host the Denver Nuggets.