Cavs’ Rebrand With New Gold Causing Some To Whine

See ya later, navy blue. Oh, and the old mustard-shaded version of gold.

The Cavaliers’ so-called modernized version of their brand and logo collection, announced Thursday, did away with both of those things.

Instead, as Cleveland.com described it, the Cavs’ redesign “is intended to draw from a ‘distillation of a couple different eras’ while also reflecting the young, talented team that is trying to rise back into prominence.”

The NBA allows teams to update their logos, uniforms and color schemes every two years. That seems like a lot, but most teams take advantage of it to try to push new merchandise. It usually works, as fans have proven to be more than willing to fork over cash for the latest gear. So yeah, the Cavs are all about it.

To this point, reactions on social media have been mixed, as is always the case in these situations. The loudest voices seem to not be in favor of the change.

Gold is back. #LetEmKnow pic.twitter.com/1rXqDteNuh

— Cleveland Cavaliers (@cavs) June 2, 2022

“It wasn’t necessarily something that was going to shock the fans, it was going to feel new, feel fresh, but also familiar,” Cavs creative director Daniel Arsham said. “I also feel like the team is in a different place than we were certainly from our championship season (2016), and I kind of want to give our new young team their own mark that they can own as we move forward in this new era.”

One thing is for sure — the Cavs are entering their “new era” with lots of promise, behind the likes of All-Stars Darius Garland and Jarrett Allen, All-Rookie selection Evan Mobley and a cast of others.

Asham grew up a Cavs fan in Cleveland and currently resides in New York. He has held his current position with the team since 2020.

And here is one thing we can likely be sure of: If you don’t like the change, fear not. There will probably be another one in two short years.

Gold looks good on you, Cleveland. #LetEmKnow pic.twitter.com/7TUtzdCcS6

— Cleveland Cavaliers (@cavs) June 2, 2022