The NBA isn’t just rebranding. It’s reloading. Starting Wednesday, fans will get a brand-new version of NBA TV and the NBA App, built to run more like a 24-hour streaming network than a traditional channel.
League exec Sara Zuckert, who oversees the NBA App, called it a “connected, global hub for basketball coverage.”
Translation: If it involves hoops, it’ll live here. That includes live games, highlights, behind-the-scenes access, podcasts, even creator content.
The rollout includes more than 60 NBA games this season and hundreds more from international leagues like Australia’s NBL and Spain’s Liga ACB. There’s also a steady mix of new shows and storytelling features.
Among the standouts:
— “The Association,” a nightly studio show with MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes and John Wall — a blend of talk, personality and storytelling.
— “Future Starts Now,” shining a light on elite high-school prospects and tournaments.
— “Real Training Camp,” taking fans behind closed doors with the Mavericks, Nuggets, Pistons, Warriors and Lakers as they prep for the season.
— “Loud City,” a documentary on the Thunder’s seven-game Finals win over the Pacers, narrated by Jalen Williams.
— “Coaches Corner,” a one-on-one sit-down series with Tim Legler and NBA head coaches.
The app will also feature podcasts like Thinking Basketball, The NBA Front Office Show and The Athletic’s NBA Daily, plus content from creators such as Bree Green, Jenna Bandy and “Lethal Shooter” Chris Matthews.
NBA TV will keep its live-game slate too, including three December tripleheaders that tip off Dec. 20 with Rockets-Nuggets, Hornets-Pistons and Lakers-Clippers.
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