Oklahoma City Thunder guard Josh Giddey may have to pay a hefty price for social media-based allegations that he had an inappropriate relationship with a 16-year-old girl.
Giddey, 21, has neither confirmed nor denied the rumors when asked directly. The Thunder have tried to keep the questions to Giddey related to basketball, and honestly, that’s the way it should be.
Still, the backlash has been strong as the NBA conducts an investigation — and it could cost Giddey a major endorsement.
More specifically, per Code Sports and the New York Post, Giddey may be at risk of losing his $40 million sponsorship deal with Australian cereal brand Weet-Bix, from parent company Sanitarium Health Food Company.
At this point, Giddey has only been removed from the company’s social media accounts. No ties yet have been cut, a spokesperson told Code Sports.
“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,” the spokesperson said.
“We are in contact with Josh’s management team and waiting on further detail at this point.”
Giddey has stayed in the lineup despite the firestorm and will continue to do so, Thunder coach Mark Daigneault told reporters.
“Personal matter, and I have no comment on it,” he said on Friday. “And that will be my answer to anything related.”
No police investigation is taking place into the Giddey allegations, sources told Hoops Wire.