The Cavaliers have extended their partnership with Cleveland-Cliffs, which will serve as their new jersey patch beginning with the 2022-23 season, the team announced.
Cleveland-Cliffs is a flat-rolled steel company that’s located about a half-mile from Rocket Mortgage FieldHouse, where Cavs play their home games. The Cliffs logo will replace the one representing Akron-based tire maker Goodyear. The Goodyear Wingfoot will go down in history as the Cavs’ first jersey sponsor, a relationship that began in 2017-18.
“Cliffs has been an anchor for Cleveland and the Great Lakes Region for 175 years. We share an immense amount of hometown pride and love for this region and are committed to having a positive influence on the people that live and work here,” Cavaliers and Rocket Mortgage FieldHouse CEO Len Komoroski said in a prepared statement.
“While our respective roles in the community are much different from each other, both Cliffs and the Cavs are considered part of the ‘fabric of life’ here in Northeast Ohio. It is now very appropriate and relevant for Cliffs to be represented, literally, on the fabric of the Cavs player jerseys.”
Granted, jersey logos mean little to fans, but they do help pay for players’ salaries and bring much-needed extra funds to franchises.
“On Tuesday, during a special announcement that also featured president of basketball operations Koby Altman, head coach J.B. Bickerstaff and All-Star point guard Darius Garland, Cliffs also announced a $500,000 pledge of new funding to Boys and Girls Clubs throughout communities in which the company operates,” wrote Chris Fedor of Cleveland.com.