NBA television ratings were the highest they have been since the pre-pandemic season of 2018-19, with games across TNT, ESPN and ABC averaging 1.6 million viewers this season.
That number marks a 19 percent increase over the 2019-20 regular season, which was shortened from 82 to 72 games.
Along with that, subscriptions to NBA League Pass were up 30 percent worldwide over last season.
This all comes one season after the Bucks won the championship over the Suns, perhaps proving the theory that in the age of information and nearly every game being televised (at least locally), market-size doesn’t matter when it comes to public interest. Also, parody seems to help, as this season there are plenty of contenders, but no clear favorite.